Privacy Policy

Cute Parachute is a digital marketing agency based in South Yorkshire, UK. We specialise in Local SEO, web design, and digital marketing for local trades businesses — including plumbers, roofers, electricians, and plasterers — across Sheffield, Doncaster, and Rotherham.

Our website is cuteparachute.com. When you use our website, you are trusting us with information about yourself. We take that responsibility seriously.

Depending on how you interact with our website, we may collect the following types of information:

We collect information through the following methods:

• Contact forms — When you fill in and submit a contact form on our website, we receive the details you provide including your name, email, and message.
• WhatsApp button — Clicking our WhatsApp link opens a conversation directly in WhatsApp. We receive only what you choose to share in that conversation. WhatsApp's own privacy policy applies to those interactions.
• Blog comments — When you leave a comment on our blog, we collect your name, email address, optional website URL, and comment content. Your email is not publicly displayed.
• Cookies and tracking technologies — We use cookies and similar tools (including Google Analytics) to automatically collect data about how visitors use our website. This happens when you browse our site.
• Direct correspondence — If you contact us by email or other means, we retain records of that communication.

We use the information we collect for the following purposes:

• To respond to enquiries — When you contact us via form or WhatsApp, we use your details to reply and discuss how we can help your business.
• To manage blog comments — We use your submitted details to display your comment and moderate spam. Your email is never publicly shown.
• To improve our website — Analytics data helps us understand how visitors use our site, which pages perform well, and where we can improve the user experience.
• To understand our audience — Usage data helps us make better decisions about the content and services we offer.
• To maintain website security — Technical data helps us identify and prevent malicious activity or spam.
• To comply with legal obligations — We may need to retain or share certain information if required by law.

Our website uses the following third-party tools that may collect or process data about your visit:

These third-party services operate under their own privacy policies. We encourage you to review them. We do not control how these services collect or process your data on their end.

Cookies are small text files stored on your device when you visit a website. We use cookies to make our website work properly and to understand how visitors use it.

You can control or delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect how our website functions.

Most browsers allow you to: view cookies stored on your device, block all or specific cookies, and delete cookies when you close your browser. Visit your browser's help section for instructions.

We do not sell, rent, or trade your personal information to any third parties. We may share your data only in the following limited circumstances:

• Service providers — We use trusted third-party tools (listed in Section 5) that may process data on our behalf. These providers are bound by their own privacy policies and data processing terms.
• Legal requirements — We may disclose your information if required to do so by law, court order, or to protect the rights, property, or safety of Cute Parachute, our users, or others.
• Business transfers — In the unlikely event that Cute Parachute is sold or merged with another business, your data may be transferred as part of that transaction. We will notify you if this occurs.

We retain personal data only for as long as necessary for the purposes it was collected:

• Contact form enquiries — Kept for up to 2 years to allow us to reference past conversations if you return as a client.
• Blog comments — Retained indefinitely unless you request deletion. Published comments may remain visible until actively removed.
• Analytics data — Google Analytics retains data based on your account settings (typically 14 months by default). We do not control Google's retention schedule.
• WhatsApp messages — Managed within WhatsApp's own platform under Meta's retention policies.

When data is no longer required, we securely delete or anonymise it.

Regardless of where you are located, you have the following rights over your personal data:

• Right to access — You can request a copy of the personal data we hold about you.
• Right to correction — You can ask us to correct any inaccurate or incomplete information we hold.
• Right to deletion — You can request that we delete your personal data, subject to any legal obligations we have to retain it.
• Right to object — You can object to us using your data in certain ways, including for analytics purposes.
• Right to data portability — You can request your data in a structured, machine-readable format.
• Right to withdraw consent — Where we rely on your consent to process data, you can withdraw it at any time without affecting the lawfulness of prior processing.

Our website may contain links to external websites — including client websites, blog references, or resource pages. We are not responsible for the privacy practices or content of those external sites.

We recommend reviewing the privacy policy of any external website you visit through a link on our site.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the Last Updated date at the top of this page.

We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

If we make significant changes that materially affect how we handle your data, we will make reasonable efforts to notify you — for example, by adding a prominent notice on our homepage.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please get in touch:

• Website: cuteparachute.com/contact
• Email: info@cuteparachute.com
• WhatsApp: Message us directly

We aim to respond to all privacy-related requests within 30 days.